You are invited to join members of The Executive Connection for their next speaker session, led by Ashton Bishop, TEC master speaker on Predatory Marketing and Customer Centricity

THE TOPIC, Predatory Marketing

The old ways are dead and we need new ways to think in a new age of marketing. Enter Predatory Marketing. The great leveller enabling smaller brands to compete with bigger competitors. It's never been about the medium - always the message. So if you and your brand can get predatory, you'll be guaranteed to get results.

Strike at the weakness that arises from your competitor’s greatest strength. Predatory Marketing is what big brands and fast startups use to differentiate themselves from the marketing noise.

What you will learn

How to develop a strong predatory positioning that positions you against your competitor’s greatest strength to inflict the greatest damage and make a response difficult

How to craft a powerful winning message that stands out in today’s super competitive and complex communications age

OUR SPEAKER, Ashton Bishop

Ashton Bishop is Australia’s Predatory Marketer – an expert in pinpointing how brands can grow by outsmarting their competitors.

However, his path was a somewhat unusual one. After graduating with a commerce/law degree he turned his hand to street performing, TV presenting, stand-up comedy, film directing and even literally ran away with the circus.

Fortunately Ashton eventually found his niche in marketing, where he has spent the last 14 years working internationally on some of the world’s biggest brands. He’s a business owner, serial entrepreneur, challenging, sometimes even controversial, but always focused on what gets results.

He’s run million dollar campaigns for billion dollar brands, created Australia's first mobile app, won film awards, guest lectured at leading universities and has won TEC speaker of the year on three occasions -2013, 2015 and 2016

Comments from TEC presentations

• "Excellent topic knowledge and presentation format. Unique content, logical presentation, very useful workshop and great member participation"

• "The need to understand the competitors place in the market and their weaknesses"

• "Strong insight into definition and application of predatory marketing. Good tools for translating the knowledge"

Attendance at TEC meetings is for business leaders only and by invitation and subject to space availability. Please click here and register your interest.