Outside-In Vision

Outside-In Vision

Too often CEO's share their vision for their business without adequately explaining the Vision for the Industry first, and the role of the business second. This prevents dialogue about intentional strategic choices and limits the awareness of the essential strategic partnerships. CEOs need to explain the Vision "Outside-In"

Buckle up for 2022!

Buckle up for 2022!

One year on from my last commentary on the economic opportunities, I am saying the same thing. We all need to be wary of “green shoots” but we must seize opportunities, which means a very strategic, but agile, approach to business growth. With $17Tn of new money in the global system, continued inflationary pressure will remain, together with uncertainty of supply, shortage of quality employees a continued concern. There are some basic things every business leader must do to thrive in the new economy.

Lessons We've Learned from Speakers over 2020

Lessons We've Learned from Speakers over 2020

What was your most important takeaway from the speakers we've had this year?

I've chosen to reflect on a few of the speakers we've welcomed so far in 2020 and highlighted my key learnings from the messages delivered. It is also fascinating to note that despite many of them being on Zoom and in a time of COVID, the messages are timeless.

It is possible you may not have seen all of the below listed speakers of course but worth reflecting on your own notes. What are you implementing in your business or leadership style as a result?

The Buying Journey is changing

The Buying Journey is changing

While we need to keep our sales process visible, the danger is we focus too much on OUR process. What have we forgotten? As much as we have a sales process, our prospective customers have their own journey.

With COVID this journey for many businesses is changing; it was already and COVID has just accelerated this. What that means is the human interaction is later in the journey and B2B marketing is even more critical

COVID-19 and the Stockdale Paradox

COVID-19 and the Stockdale Paradox

Jim Collins calls it the Stockdale Paradox, after Admiral James Stockdale, a survivor as a Vietnam prisoner of war. The concept is that you must not confuse faith that you will prevail in the end, which you can never afford to lose, with the discipline to confront the most brutal facts of your current reality, whatever they might be. Just focusing on “survival” is not enough but blind optimism is fatal.

Strategic Roadmaps for Boards

Strategic Roadmaps for Boards

These questions are a common theme throughout the Board Strategy Meetings I have facilitated over the last three years; here is how your organisation’s board can find the answers.