In need of finance to get to the other side?
The Coronavirus shock to private and midsized businesses is soon going to be played out in business survival. While politicians have spent the time prioritising job security, without adequate financial resources there will be no jobs to return to. Handouts and political statements go only so far. Business leaders have to be proactive and backable.
In the near future you will have to explain your business to someone who has to make a judgement on you and your organisation to invest or lend money.
You want to tell your story. Most businesses have had a mixture - some good news… and some less good. But as leaders we can respond to the situation. Your professional financial advisors should be able to get you in front of the right people but only you can tell the story.
WE want to tell this Story:
“We are a very successful and attractive business that can show real successes over the recent past. This is in no small measure due to the excellent management, people and ………we have here.
The external environment has knocked us back / provides an immediate challenge, because of ……..….and …………, but we have responded.
We have already reduced ………… and focused on ………... And within the next few days we will have completed …….. and ……… as well. That will put us in good shape.
But we are not just looking at short term improvements, we have a number of medium term actions which will make the strengthening of the business much more sustainable, such as …….and ……….
We need from you support / investment / partnership to the extent of………………
Our cashflow and other significant financial measures show us at the lowest point reaching ………..but then over time it gets to………..and then steadily improves
We considered some radical options such as closing or selling or ………., but we are convinced that with the steps we are taking we have a great future.
Of course we are subject to continued external shocks, but even with a further downturn of ……... We can safely ensure we can achieve our (revised) goals.
