You are invited to join members of the Executive Connection for our next speaker session, led by Craig Cherry on “Customer Loyalty”

Customer Loyalty

What is the 'Loyalty Zone'? It's the place to be, the aim, nirvana, the optimum, it is where you achieve maximum appreciation.

If your customers are in the zone they are definitely returning and promoting you to their friends and colleagues. If your team are in the zone they are giving you their best efforts. If your sales are in the zone you are maximising your revenue potential and have improved your average dollar sale and your conversion rates. If your leaders are in the zone they have the ability to get continued improvement from their teams.

Craig can help you discover what your customers are saying about your business to their friends and colleagues and how to use that information to drive revenue.

• If they are recommending you, exactly what are the experiences that had the customer put their reputation on the line to recommend you?

• If they are not recommending you, what are the most important improvement areas that would have them recommend you in the future?

He uses a case study that has achieved amazing sales results to teach his system from research to revenue.

You can also discover the following 

• What is the customer service rating? How many customers are talking about your customer service as a reason for their loyalty? We can give you this by business unit.

• What is your sales conversion rate and how can you improve it? Again, we can do this by location/business unit.

• What is your marketing lead generation rate? What was the deciding factor behind that customer using your service or product?

• What is the main reason your non-purchasers did not purchase and what can you do to improve it?

Workshop components: 

• Inspiration and insights

• Best practice examples and case studies

• Discussion sessions (group breakouts) to reflect on key themes, and start to translate reflections / learning to their own context      

 Takeaways:

1. A clear understanding of employer branding and why it matters, for business success

2. The inspiration to activate authentic employer branding, through People & Culture and Communications 

3. A top-line plan on what to do and where to start

OUR SPEAKER, Craig Cherry

Craig is the Managing Director of 'The Loyalty Zone’ whose focus is to improve the number of customers that are in a companies ‘loyalty zone’ (those customers who definitely return and actively refer the business to their friends or colleagues). This is ground breaking research and is world leading in its application and results.

Craig has achieved significant success in improving customer revenue with sales increases in excess of $100 million. He utilises a combination of research, training and coaching to achieve the results he gets.

His latest success is in improving the sales revenue Hotel/Pub venues, this program has achieved client results of 7x return on investment.

Craig has created and developed an award winning Leaders as Coaches training program, designed to help Leaders improve the performance of their people. This course has now been run in 28 countries and translated into 11 languages.

He loves learning and his aim is to add value in everything he does.

Over his working life he has worked with many major Global and Australian companies including Shell, McDonalds, Rolls Royce, MTU, Tattersalls, Coateshire and Australia Post as well as major franchise businesses in Australia like Chemmart, Kwik Kopy and Howard's Storage World.

TEC members are high-integrity business leaders from a diverse range of industries who meet monthly to support each other and address the challenges of leading in these increasingly uncertain times.

The speaker session is the first part of a monthly all-day meeting and is attended by between 14 and 16 people. During the afternoon, the TEC members continue with their Executive Session. Our speakers are subject experts focused on stimulating active discussion with the group.

Attendance at TEC meetings is for business leaders only and by invitation and subject to space availability , please click here and register your interest.