How many “vision statements” have you read or heard that leave you no wiser about what the organisation is trying to achieve?
“This is what it will look like” is where we start. But for the industry sector we serve, not our own organisation. There is usually consensus about what the industry and the end customers will look like - possibly not so much about the speed at which it will happen. Once the Vision for industry sector is described, then it is easier to define the types of organisation that will compete in this space and the roles that they play.
We can the define the implications to our organisation, the other players we might need to work with, thus making choices about the role our own organisation might play. This minimises the risk of a headstrong CEO making a bold “Vision Statement” without the options being spelt out first.
