You are invited to join members of The Executive Connection for their next speaker session, led by Tim Martin, TEC master speaker on Social Media and Digital Strategy

THE TOPIC, Social Media and Digital Strategy

The title and content of this workshop, which Tim has been presenting on the TEC circuit since 2006, has changed several times to reflect continual change in the digital environment.

This current rendition - refreshed for 2020- continues the theme of proactive online brand-positioning but puts an emphasis on social media as a potential option to achieve traditional business outcomes.

An interactive group exercise is used to create an actual or theoretical social media strategic framework for each member organisation. This is a top-down business exercise with a focus on the transactional aspects of social media, including business-level reporting and ROI analysis.

Principal workshop themes:

• Website first, social media second

• Online publishing for brand credibility (thought leadership)

• Social media as a paid, hyper-targeted advertising medium

• Metric-driven accountabilities across any digital channel

The workshop material is suitable for both B2B & B2C organisations, regardless of size and industry. Member’s websites and social media are critiqued in advance, and member-related illustrations used as much as possible throughout the session.

OUR SPEAKER, Tim Martin

Tim has been a TEC speaker since 2006. He is the founder and principal trainer at net101, Australia’s largest national provider of social media executive courses. Tim’s course, in-house workshop and public speaking topics include social media strategy, content marketing, online video and Google Analytics.

https://www.digital-marketing-course.com.au/

Attendance at TEC meetings is for business leaders only and by invitation and subject to space availability , for this event we welcome Guests who are CEOs or Business Leaders. Please click here and register your interest.