Strategy formation and Strategy deployment require significantly different approaches. Different discussions, different mindset and distinct outcomes.

The Joined-Up Strategy model captures the essence of strategic direction. It is a big picture, free from operational details, simple in nature and meaningful in intent. Strategic direction addresses the external forces and looks long term. 

A strategic plan then builds a short to medium term plan based on the strategic direction. This plan is realistic but remains high level, avoiding detail that should be developed further down the organisation.