You are invited to join members of The Executive Connection for their next speaker session, led by Rob Dew, TEC speaker on The Theory of Constraints for Complex Sales

THE TOPIC, Theory of Constraints for Complex Sales

The Theory of Constraints was developed by Dr Eli Goldratt, co-author of the best selling business novel, “The Goal”. The theory is often thought to be only applicable to manufacturing production environments in reducing bottlenecks.

Rob Dew shows how we can apply the Theory of Constraints to all business processes and has used this approach with one TEC member in their Sales approach with remarkable effect.

What you will Learn

The KEY principles of TOC

How TOC can optimise and focus scarce resources such as a key sales team to deliver much greater throughput.

How TOC helps focus leadership efforts in a world of complexity and ambiguity

Broad outline of workshop

• A review of the challenges facing business leaders and the problems they face

• Use of a case study with a TEC member with a specific challenge of increasing sales effectiveness in a high value capital goods market.

• Tools and steps to focus and prioritise

• Problem solving techniques

OUR SPEAKER, Rob Dew

Dr Robert Dew is a customer experience innovation and competitive strategy expert and is the lead author of Customer Experience Innovation: How to get a lasting market edge and Lean CX. Robert has advised organisations for over 20 years and lectured MBA’s at 8 universities across Europe, Asia and Australia. He is renowned for challenging the status quo..

As an innovation management consultant he has worked for some of Asia and Australia’s largest companies (both public and private), as well as starting his own new ventures. He is Senior Partner at CapFeather Global and was for 20 years Managing Director of at Coriolis Innovation.

He has been involved as a founder or investor in 34 different businesses across a range of industries including automotive, education, retail, child care, fashion and distribution and invested in 4 other private firms.  As a Visiting Professor he has lectured MBA’s at 8 Universities across Europe, Asia and Australia including QUT and Bond University.

He rejects the label of being an academic despite -
- having a degree in Physics (winning the Canberra Packard prize in 1989),
- completing an MBA at QUT (winning the MBA Medallion in 2000)
- finishing his PhD in Organisational Creativity part time in 18 months
- being a long standing member of the International Society of Professional Innovation Managers and serving on both their Advisory Board and Scientific Panel

Rob's new booked released in 2021: Lean CX - How to Differentiate at Low Cost and Least Risk

Attendance at TEC meetings is for business leaders only and by invitation and subject to space availability , for this event we welcome Guests who are CEOs or Business Leaders. Please click here and register your interest.